This blog post highlights a video featuring our founder, Kasandra Murray, as she explains the core principles behind Unlucky Umbrella Studio’s approach to marketing and operations. Kasandra shares insights on process implementation, change management, and the trade-off between training and hiring budgets, emphasizing how these strategies help businesses achieve clarity and sustainable growth. The post invites readers to watch the full video to learn more about how our team helps organizations align their brand identity with operational efficiency.

Find creative services from providers in Columbus, Ohio. This includes photographers, videographers, 3D artists, social media managers, illustrators, and more.

Customer reviews are a powerful form of social proof that can significantly influence purchasing decisions. This article explores practical strategies for collecting more reviews and using them to build trust and increase sales.

Small businesses often face the challenge of marketing with limited resources. This article explores 10 practical, low-budget marketing tactics that help small business owners increase visibility, build customer relationships, and grow sustainably—without relying on expensive campaigns or complex tools.

Tired of relying on Instagram for restaurant marketing? Discover five underrated channels that help restaurants attract more customers, boost local visibility, and build lasting loyalty—without chasing likes. Perfect for restaurant owners and marketers ready to diversify their strategy.

Most small business owners are chasing the next big marketing trend—while ignoring one of the most powerful tools already at their fingertips. Google Business Profile is a free, cost-effective marketing asset that can significantly enhance your visibility in local search, foster trust with potential customers, and drive tangible results. If you’re not using it—or not using it well—you’re missing out on one of the easiest wins in digital marketing.

Taco Bell’s new “Taco Tilt” campaign is more than a clever graphic—it’s a masterclass in product education. As the brand expands globally, it’s using visual storytelling to teach international audiences how to eat tacos the right way. In a world where tacos aren’t always second nature, this kind of guidance builds confidence, reduces friction, and drives adoption. Because when people understand how to use your product, they’re far more likely to choose it.

Wondering how much you should be spending on marketing? This article breaks down smart budgeting strategies and explores a range of cost-effective marketing channels—from social media and search engine ads to direct mail, radio, networking groups, and more. Whether you're building your first marketing plan or refining an existing one, this guide helps you align your budget with your business goals and audience reach.