Most small business owners are chasing the next big marketing trend—while ignoring one of the most powerful tools already at their fingertips. Google Business Profile is a free, cost-effective marketing asset that can significantly enhance your visibility in local search, foster trust with potential customers, and drive tangible results. If you’re not using it—or not using it well—you’re missing out on one of the easiest wins in digital marketing.

Taco Bell’s new “Taco Tilt” campaign is more than a clever graphic—it’s a masterclass in product education. As the brand expands globally, it’s using visual storytelling to teach international audiences how to eat tacos the right way. In a world where tacos aren’t always second nature, this kind of guidance builds confidence, reduces friction, and drives adoption. Because when people understand how to use your product, they’re far more likely to choose it.

Unlucky Umbrella Studio launches Creative Operations consultation services to help businesses align marketing with operations. Designed for companies with marketing budgets but no in-house operations team, this service bridges the gap between strategy and execution using data-driven insights to maximize ROI.

Having trouble figuring out the best way to organize your Microsoft Planner projects? Check out how we organize projects to make sure they stay on time and under budget.

We’re proud to announce that Unlucky Umbrella Studio has officially joined the Hilliard Chamber of Commerce! This step strengthens our commitment to local collaboration and community growth. We’re excited to connect, contribute, and create alongside fellow Hilliard businesses.

You'll want to read about the Operations Improvement Funnel if you struggle to solve problems or help employees make fewer mistakes.

If you are a current art student or looking for a career in the creative field, here are some tips I’ve learned to help improve your portfolio and resume.

Find creative services from providers in Columbus, Ohio. This includes photographers, videographers, 3D artists, social media managers, illustrators, and more.

Learn how to keep Microsoft Teams organized and easy for your employees to use.

We’re proud to share that Unlucky Umbrella Studio is now officially certified as a Women Business Enterprise (WBE) by the City of Columbus. This certification opens new doors for collaboration with the city, its affiliates, and partners who value working with women-owned businesses.

We’re excited to share that Unlucky Umbrella Studio has joined the Cap City BNI Networking Group in Worthington, Ohio! This new connection helps us strengthen relationships and grow alongside other local professionals who are passionate about business and community.

Wondering how much you should be spending on marketing? This article breaks down smart budgeting strategies and explores a range of cost-effective marketing channels—from social media and search engine ads to direct mail, radio, networking groups, and more. Whether you're building your first marketing plan or refining an existing one, this guide helps you align your budget with your business goals and audience reach.

Free downloadable planner sheet. One planner to rule them all. I’ve used this planner for years to help keep momentum between my day-to-day.