Taco Bell’s “Taco Tilt” Campaign: Teaching the World to Taco (and Why It Works)
More Writing
Author: Kasandra Murray
As the owner of Unlucky Umbrella Studio, Kasandra focuses on the importance of growing marketing and operations together. She has over a decade of experience in management, operations, and marketing. She aims to help businesses resolve critical issues and increase revenue, which leads to happier clients and a better work culture.
Taco Bell is leaning into global expansion with a clever new campaign called the “Taco Tilt”—a graphic-led initiative designed to teach international audiences how to eat tacos without losing half the filling. It’s a fun, visual way to introduce a food that’s second nature to Americans but still unfamiliar in many parts of the world.
Let’s face it: in the U.S., tacos are a cultural staple. With Mexico as our neighbor, we’ve grown up knowing that the secret to a clean bite is tilting your head, not the taco. But in places like the UK, where The Great British Bake Off’s “Mexican Week” famously missed the mark, tacos are still a culinary curiosity.
That’s where the “Taco Tilt” comes in. Through bold, graphic storytelling, Taco Bell is showing—not telling—new audiences how to enjoy tacos the way they were meant to be eaten. No videos, no influencers (yet)—just clean, clever visuals doing the heavy lifting.
And here’s the bigger takeaway for brands: teaching your audience how to use your product is one of the most powerful ways to drive engagement and sales.
When you educate your customers, you:
Reduce friction: People are more likely to try something new when they know how it works.
Build trust: Instructional content positions your brand as helpful, not just promotional.
Increase adoption: When users feel confident, they’re more likely to return—and recommend.
Whether you’re selling tacos, tech, or tools, showing people how to get the most out of your product isn’t just good service—it’s smart marketing.
Having Trouble Teaching your audience about your product?
Contact us today to see how we can help!
Taco Bell’s new “Taco Tilt” campaign is more than a clever graphic—it’s a masterclass in product education. As the brand expands globally, it’s using visual storytelling to teach international audiences how to eat tacos the right way. In a world where tacos aren’t always second nature, this kind of guidance builds confidence, reduces friction, and drives adoption. Because when people understand how to use your product, they’re far more likely to choose it.