This blog post highlights a video featuring our founder, Kasandra Murray, as she explains the core principles behind Unlucky Umbrella Studio’s approach to marketing and operations. Kasandra shares insights on process implementation, change management, and the trade-off between training and hiring budgets, emphasizing how these strategies help businesses achieve clarity and sustainable growth. The post invites readers to watch the full video to learn more about how our team helps organizations align their brand identity with operational efficiency.