Improving Conversion with Call Answering

Magnum Press is a commercial printer that needed to update its management information system (MIS), which handles estimates, job tickets, and invoicing. Their system ran on a single 10-year-old device that developers no longer supported. They invested in PressWise, a modern SaaS MIS solution, but after two years trying to implement it, they were stuck. Our team created a project outline, training plan, and cost analysis to ensure their new MIS was implemented with up-to-date data within three months.

• Time on project: 20 hours

• Financial change: +$900K in sales (40% increase)

• Before State: Corps 1 Construction was missing 50% of its inbound leads.

• After State: Corps 1 Construction doubled phone lead capture and increased revenue by $900K.

The Process

Corps 1 Construction was ready to grow but faced challenges. Their team was stretched thin training new crew members, juggling on-site estimates across the city, and racing to complete active jobs. With so much on their plate, marketing kept slipping through the cracks.

During a design project conversation, they opened up about the pressure they were under. We listened and offered a solution. By partnering with us, Corps 1 could hand off marketing and refocus on operations. Before diving in, we recommended a comprehensive marketing audit to understand their position and identify areas for improvement.

Marketing Audit

Corps 1 Construction was investing in a local magazine with 100,000 subscribers and looking to double their ad spend. While investigating, we noticed the call tracking report told an interesting story. 51% of phone leads were missed, abandoned, or sent to voicemail.

We explained to Corps 1 that visibility wasn’t the issue, but lead capture, so increasing ad spend would only amplify the problem. Instead, we focused on reducing missed calls and shortening the time between first contact and scheduling an estimate.

Improving Conversion Through Call Answering

To turn missed calls into booked appointments, our team researched call answering services. We interviewed five companies and proposed the best fit based on Corps 1’s budget and needs. We worked closely with the chosen call answering service and implemented a scheduling tool for Corps 1 Construction. Our team built a custom call flow and script, ensuring every interaction felt seamless and on-brand.

After we launched the new system, we listened to Corps 1’s feedback, guided them through the change, and focused on adoption. Once the new process was running smoothly and consistently converted calls into estimates, we increased their marketing spend.

Final Outcome

By rolling out a call-answering service, we went from missing 50% of phone leads to capturing 100% and increased Corps 1 Construction's revenue by $900K within a year.

Testimonial